While this is not a precise definition, it is the one that I was introduced to when first shown this character. It represents qualities I strive to bring into my work along with qualities I look for in my clients.
The character on the left (T with two crossbars) denotes action.
The character on the upper right (cross) denotes balance.
The box at center right denotes four kinds of intelligence - knowledge, logic, common sense, and intuition.
The character at lower right (U with three dots) denotes heart or compassion.
Put together: Balanced action, informed by four kinds of intelligence, grounded in compassion.

Insurance is a different kind of business. What other business sells promises – promises on which their customers rely? Think “good hands.” When you have a claim you feel at a disadvantage. That’s because you are. The insurance business is highly specialized. Policyholders are vulnerable to and dependent on their insurance company.
First, a clarification. There are two types of claims. The first is when you are making a claim under an insurance policy that you bought. These are called first party claims. Examples are uninsured motorist claims if you are hit by someone that didn’t have insurance, disability insurance if you become disabled, homeowners insurance if you have a hail claim, or automobile insurance if you have a collision loss. The other kind of claim is when you are making a claim against somebody else’s insurance, which are called third party claims. This section is about when you have a claim with your insurance company. If you have a claim against somebody else’s insurance, call me or see Injury Claims.
Because the playing field isn’t level, insurance companies have to play by rules that the legislature and courts have decided are needed to protect people from being taken advantage of. Here are a few of the rules:
If you believe your insurance company has broken any of these rules, we should talk. Email me, or call 303.981.1433.